When I started looking for a kids smart watch for girls for my daughter, most of what I found online fell into two categories: watches clearly designed for boys with a “girls’ version” that was just the same watch in pink, or genuinely girl-focused watches that skimped on the actual safety features that mattered to me. Neither felt right.

My daughter is seven, opinionated about her style, and completely uninterested in wearing something she thinks looks “babyish” or, worse, “boyish.” At the same time, I wasn’t willing to compromise on GPS tracking, video calling, or an SOS button just because the colour palette leaned feminine. It took some digging to find a watch that didn’t force that trade-off.

What I eventually realized is that the best kids smart watch for girls isn’t a separate product line with different (usually weaker) specs — it’s simply a watch with genuinely good safety features that also comes in a colour and design she’d actually want to wear every day. The technology underneath — location tracking, calling, class mode, waterproofing — should be identical regardless of whether the strap is blue or pink.

I found this balance through the imoo store in a pink colourway — same GPS tracking, same video calling, same SOS functionality as the standard version, just designed in a shade my daughter actually picked out herself. She wears it because she likes it, not because I made her.

If you’re shopping for a daughter specifically, here’s what I’d actually prioritise over colour:

• Full-featured GPS tracking — don’t accept a “lite” version because it’s marketed toward girls
• A comfortable, adjustable strap since growing wrists change fast
• Video calling, which girls this age tend to use far more than boys do, in my experience
• A design she’ll want to wear daily, since a watch she resents wearing is a watch that stays in a drawer

The real insight for any parent here: don’t let “for girls” mean “fewer features.” Look for a brand that treats the colour choice as just that — a choice — and keeps the safety technology consistent across every variant. That’s ultimately why I stopped worrying about whether my daughter would actually wear her watch, and started just trusting that she would.